846 New Zealanders dead on the morning
of 12 October. And many more to die from wounds over the days to come…

By the end of that day the total number of casualties, the wounded, the dead and the missing was 2,740. It took two and a half days to clear the battlefield of the dead and injured.

90 years later on 4 October 2007 (the 90th anniversary of the Battle of Broodseinde) the Rt Hon Helen Clark ONZ, our then prime minister, was in Ypres to sign the Ypres Agreement together with the Flemish government.

The Agreement committed New Zealand to cooperate in “increasing broad community recognition… educating younger generations… honouring the war dead… preserving heritage material… and encouraging tourism to commemorative and historical sites in Flanders and New Zealand”

This agreement inspired the 2009 exhibition “Passchendaele: The Belgians Have Not Forgotten” and the erection of 5,000 white crosses on the parade ground of Fort Takapuna. 

The Passchendaele Society (Inc) was subsequently formed in March 2011 by a dedicated group of people who wanted to contribute to the aims of the Ypres Agreement and to ensure New Zealand’s darkest day is never forgotten.

The Society’s goals

  • Increase community awareness of New Zealand’s history in the First World War at Passchendaele and the Western Front

  • Educate younger generations of New Zealand about this history

  • Honour the war dead

  • Facilitate access and promote visits to historic and commemorative sites

  • Support conservation and interpretation of heritage material from Passchendaele and the Western Front

  • Maintain contact with the Ministry of Arts, Culture and Heritage and other organisations who share our objectives

The desired outcomes

  • Raising the levels of awareness in the community

  • Greater knowledge of Passchendaele and the Western Front in young people

  • Remembering the war dead through commemoration services

  • Encouraging the community to visit Passchendaele and the Western Front

  • Making it possible for the community to view heritage material

The measurable outcomes

  • Anecdotal and quantifiable levels of awareness

  • Number, quality and awareness of ceremonies

  • Tourist numbers to Passchendaele and the Western Front

  • Exhibitions in New Zealand


We have had success in achieving community awareness, giving support to younger generations, honouring the war dead, enhancing historic and commemorative sites, contributing to heritage material and establishing contacts with key partners.

Community Awareness

Provided information to television, radio, newspapers and magazines

Set up the Fields of Remembrance Trust which established more than 100,000 personalised white crosses in Fields of Remembrance throughout New Zealand

Historic and Commemorative Sites

Planned a New Zealand Garden and Memorial in the Passchendaele area which was opened at the Centennial Commemoration of the Battle of Passchendaele

Younger Generations

Established Fields of Remembrance in almost all New Zealand schools

With the Ministry of Education established a competition “Their Stories - Our Stories”. Presentation at Parliament by Minister of Education

Planned a competition through the Ministry of Education “Why I Want To Be In Passchendaele in October 2017”. 10 winning students went to Passchendaele

Heritage Material

Supported exhibitions of heritage material supplied by the Passchendaele Memorial Museum 1917 and the New Zealand Defence Force

Honouring the War Dead

Established the annual Passchendaele Commemoration Ceremony at the Auckland War Memorial Museum

Was described by Museum Director Roy Clare as “the perfect blend of reflection, thoughtfulness, music, reverence, honour and ceremony”

Promoted details of 1914 - 1918 commemoration ceremonies in Passchendaele and the Western Front

Contacts with Ministry of Culture

Established regular and continuous contacts with the Ministry of Culture and Heritage, the WW100 and other related organisations

The Passchendaele Society acknowledges the generous support of